How I Made My First $10,000 in Stan Store Sales (and 5 Ways You Can Too)

My first $10K in Stan Store Sales: How to Make Money on Stan Store

Let’s skip the small talk – you’re here because you already know it’s possible to make money on Stan Store, but you want to know if it’s possible to hit those bigger numbers. Well, I’m here to tell the truth about my own Stan Store sales.

In this article, I’m going to break down exactly how I hit my first $10K in Stan Store sales – by combining low-ticket digital products, strategic upsells, and a few simple marketing techniques. 

My first $10K in Stan Store Sales: How to Make Money on Stan Store

My First $10,000 in Stan Store Sales in 5 Strategic Steps

Spoiler alert: it’s much easier than you think when you use the right tools (hello, Stan Store funnels!) and promote in the right places (hello, Pinterest!). In my first month using Stan Store, my strategy alone drove over 40 new leads and over $1,800 in digital product sales!

Disclaimer: This post contains links to products I believe to be useful to the reader, from which I may earn a small commission, at no extra cost to the reader.

1. Start With What You Love: Creating Digital Products

To start, I created digital products using Canva – super simple, but super effective (seriously, you don’t need a fancy design degree for this). I focused on topics I’m passionate about, which are digital marketing and Pinterest marketing. If you’re in a similar niche, you already know there’s a huge demand for practical, actionable digital products.

2. Pricing Your Products for Success

When I set up my Stan Store, I didn’t just throw out random prices. I created products at different price points to appeal to a different set of buyers, who are at different points in their journey. This ranged between $5 and $597.

  • For low-cost products (think templates, guides, or e-books priced at around $5), I relied on volume. These were my “foot in the door” offers, drawing in curious buyers who were then introduced to my higher-ticket offers.
  • On the higher end, I created masterclasses and online courses. These premium products were designed for customers who were ready to invest more in their growth.

Pro tip: Stan Store’s simple setup means you can offer payment plans for those bigger-ticket products, making them more accessible to a wider audience.

3. Upselling with Stan Store’s Funnel Features

Here’s where you really learn how to make money on Stan Store: upselling

If you want to maximise your Stan Store sales, you absolutely must take advantage of their funnel and order bump features—both available with the Stan Store Pro plan. This feature allowed me to offer buyers a small but irresistible upgrade during the checkout process.

Here’s what I did:

  • For my $5 e-books, I used the funnel feature to upsell customers into my $44 masterclass. This simple shift in strategy turned small purchases into bigger profits for me, and bigger results for my buyers. 
  • For my higher-tier products (courses etc) I added order bumps for extra products ranging between $22 and $99, which encouraged buyers to add more investments to their cart with minimal extra effort.

Stan Store says you can boost your revenue by 20% with these features, and let me tell you – they weren’t lying. This technique alone transformed my humble $5 ebook into over $200 in revenue in the first 48 hours and over $800 in the next three months. 

STAN STORE FREE TRIAL 💸 If you’re serious about monetising your expertise and growing your business, you’ve got to try Stan Store. With this 14-day free trial, there’s nothing to lose – and potentially a whole lot to gain.

4. Promoting Your Stan Store on Pinterest

Here’s where I bring in my love for Pinterest. If you’re not using Pinterest to drive traffic to your Stan Store, what are you even doing? 

Pinterest is a goldmine for Stan Store sales, and it’s easier than you might think.

  • I created captivating pins that promoted my digital products, ensuring they were visually stunning (because Pinterest is all about the visuals).
  • Then, I optimised my pin descriptions using keywords my target audience would search for. Remember, Pinterest is a search engine, so keywords will make all the difference. Avoid hashtags!

If you’re wondering how to create a digital product that converts, grab my free ebook ‘How to Sell Digital Products Online.’ It’s packed with tips on turning your passion into a profitable business, using Stan Store and Pinterest.

5. Flash Sales and One-Off Coaching Offers

To keep things fresh and exciting, I occasionally hosted flash sales and offered one-off coaching calls. I used Stan Store’s Coaching Call feature, which seamlessly integrates with Google Calendar.

This meant my customers could book coaching sessions directly through my Stan Store, and all the scheduling was automated. No back-and-forth emails, no headaches.

These time-limited promotions created a sense of urgency, driving my audience to act quickly. By offering discounted coaching sessions or limited-time access to certain products, I was able to generate a burst of sales when needed. 

Flash sales not only helped me hit that $10K milestone faster but also gave me more opportunities to connect with my audience.

My First $10K in Stan Store Sales: The Breakdown

If you’re still on the fence about whether Stan Store is right for you, let me break down in simple terms, how I hit that first $10K. 

  • Digital Products: I launched digital products I created in Canva, as well as online courses, priced from $5 to $597.
  • Funnel Features: I upsold low-ticket buyers into masterclasses using the Stan Store funnel feature, turning a $5 sale into $49.
  • Order Bumps: By adding additional products during checkout, I maximised my Stan Store salse.
  • Pinterest Promotion: I used Pinterest marketing to drive traffic straight to my Stan Store, all while capturing leads.
  • Premium Product Flashsales: I ran flash sales offering discounted coaching calls and products for a limited time. These sales created urgency and boosted revenue during quieter periods.

How to Make Money on Stan Store: Key Tips for New Stan Store Users

Ready to get started with Stan Store? Here are my top tips for ensuring your Stan Store sales skyrocket:

  1. Keep it simple. Don’t overcomplicate your store with too many products at the beginning. Focus on a low-ticket offer (with upsells) and a higher-priced offer (with order bumps).
  2. Test your pricing. You might be surprised at what your audience is willing to pay when you offer value. Test out your pricing and see what works.
  3. Keep your sales pages simple. Don’t add in paragraphs and paragraphs of text but instead tell your audience what problem your product will solve, what desire it will fulfil, what it includes and a testimonial or two if you have them.
  4. Upsell, upsell, upsell! This is the magic that will boost your Stan Store sales.

How I Saved Money by Switching to Stan Store

Stan Store was able to replace several other platforms I was paying for, saving me a tonne of money each month!

Before switching to Stan Store, I was juggling multiple services like Calendly for coaching call bookings, WooCommerce for digital product sales, and even a separate platform called Learndash, to host my online courses on my website. 

With Stan Store, I was able to cancel all of these subscriptions because Stan Store handles everything in one place—digital product sales, coaching call bookings (with Google Calendar integration), lead generation, and even digital courses. At just $29/month, it was a no-brainer to ditch those extra platforms and streamline my business.

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Are You Serious About Growing Your Online Business?

If you’re reading this post and are serious about growing your online business – you’r looking for more than just how to make money on Stan Store, you’re looking to build a life of freedom and passion – you’re exactly the kind of person who will thrive inside Digital Priestess Collective

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  • 1:1 Mentorship: Monthly private calls to dive deep into your business strategy and tackle any roadblocks you’re facing.
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Ready to join us? Enrol in the Digital Priestess Collective today and let’s make those big business dreams a reality.

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